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While 1982 was an off-year for Star Wars movie releases, worldwide promotions were touting the airing of the original Star Wars on television as well as the upcoming Revenge of the Jedi (before its famous name change).

One 1982 promotion that’s come to be known more for its poster than the contest it was part of was a General Electric Star Wars competition in Australia. The poster is notorious for being somewhat misleading; it’s undated and appears to be promoting Star Wars “The Movie” but shows a photo from The Empire Strikes Back. To add to the confusion, the original Kenner logo with the classic Hildebrandt Bros. Luke and Leia art appears in the lower left, suggesting some kind of Kenner tie-in; that detail has long piqued the interest of Star Wars toy collectors.

Continue reading “The Strange 1982 GE Star Wars Competition Down Under”

Kellogg’s released C-3PO’s cereal in the U.S. and Canada in 1984, the first-ever Star Wars-branded cereal. During its relatively brief life, there were character masks on the back of each box to cut out, sticker-covered trading cards, and something that seemed pretty far out even for Star Wars.

Continue reading “The Many Lives of C-3PO’s and its Premiums”

Star Wars fans begin their journey into collecting along many different paths, and action figures are frequently the “gateway collectible” of choice due to their widespread popularity.

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Continue reading “Kenner ‘Luke Endor’ Large-Size Action Figure Used in Making ‘Jedi’”