Rancho Obi-Wan is a publicly supported, nonprofit museum in Petaluma, California that houses the world’s largest Star Wars memorabilia collection, as certified by Guinness World Records in 2014.
Our mission is to serve the public through the collection, conservation, exhibition and interpretation of Star Wars memorabilia and artifacts, using the collection to provide meaningful educational, aesthetic, intellectual and cultural experiences for a wide array of audiences and to carry out other charitable and educational activities associated with this goal.
Renewing The Power of the Force
Let’s discuss what went into renewing the power of the Force. You see, Kenner had a sweet deal. In 1977, they negotiated a license with Lucasfilm to make Star Wars toys for a $100,000 advance and an ongoing 5% royalty. All they had to do to keep that deal alive—forever—was to pay Lucasfilm $10,000 per …