For May the 4th in 2024, the Dairy Farmers of America brands did a nationwide milk promotion in the US. The most prominent item offered was “Blue Milk” under the TruMoo brand which was sold across most of the country, like the blue milk seen in the original Star Wars in 1977. For the completist collector, there is nothing more nerve-wracking than a regional promotion. It’s hard enough to track down international items, but finding variations within a country are a whole other level of madness.
The promotion went far beyond one national brand with Star Wars-themed 1% lowfat, 2% reduced fat, fat free, and whole milk across 22 regional brands with labels featuring Chewbacca, Yoda, Leia, and Luke, respectively. There were also some size variations, the blue milk appeared on some regional brands, and there was even a nuanced 1.5% Fat Milk for those milk connoisseurs who need that precise balance between lowfat and reduced fat milk! Some of these brands were in only available in one or two states such as Alta Dena in California, Cass Clay in North Dakota, Country Fresh in Illinois and Michigan, Creamland in New Mexico, Gandy’s in Texas, Hygenia, in Texas, Oak Farms in Louisiana and Texas, Oakhurst in Maine and New Hampshire, Price’s in New Mexico and Texas, and Tuscan in New Jersey and New York.
We documented 97 different milk containers across this promotion. Because it was so daunting to assemble a complete set, I only went after them opportunistically where I knew friends who might be able to find them for me, since it was impossible to find them all on my own. This photo shows 44 of the known 97 milk containers from the promotion, and since taking the photo I have increased my count to 49 different milk jugs, which is just over half of the set. Also, two of these pictured here (the Turner’s blue Bantha milk containers in the bottom right) are from a promotion in Pennsylvania from a couple years ago.
