The Many Lives of C-3PO’s and its Premiums

Kellogg's released C-3PO's cereal in the U.S. and Canada in 1984, the first-ever Star Wars-branded cereal. During its relatively brief life, there were character masks on the back of each box to cut out, sticker-covered trading cards, and something that seemed pretty far out even for Star Wars.

C-3PO’s box with Rebel Rocket promotion
C-3PO’s box with Rebel Rocket promotion

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