The Strange 1982 GE Star Wars Competition Down Under

Poster for GE/Kenner Australia contest
Poster for GE/Kenner Australia contest

While 1982 was an off-year for Star Wars movie releases, worldwide promotions were touting the airing of the original Star Wars on television as well as the upcoming Revenge of the Jedi (before its famous name change).

One 1982 promotion that’s come to be known more for its poster than the contest it was part of was a General Electric Star Wars competition in Australia. The poster is notorious for being somewhat misleading; it’s undated and appears to be promoting Star Wars “The Movie” but shows a photo from The Empire Strikes Back. To add to the confusion, the original Kenner logo with the classic Hildebrandt Bros. Luke and Leia art appears in the lower left, suggesting some kind of Kenner tie-in; that detail has long piqued the interest of Star Wars toy collectors.

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